Learn how to take generation characteristics and turn those into kick-ass renter personas that will revolutionize your digital marketing strategy
Get instant access to over 40 pages of research and strategy for your apartment community.
Stop wasting money on the wrong marketing tactics. By developing a deep understanding of each generation, you can craft marketing strategies that will reach your target demographic in a cost-effective and more impactful way.
Instant access to in-depth research into the wants, needs, and habits of each generation
Step-by-step guided template to create the perfect renter persona for your apartment community
Take your brand new renter persona and use it to improve your digital marketing strategy
From social media usage to preferred amenities - discover what matters most to each generation of renters. Then use that information to improve your marketing strategies.
Do Millennials prefer location or upgrades? How important are pet-friendly amenities? Should you advertise on Snapchat?
Get the answers in Chapter 2
Why are Baby Boomers turning back to renting? Is Facebook a valuable channel? Does the personal touch still matter?
Get the answers in Chapter 4
Do Zoomers prefer renting or buying? Should you focus your efforts on Instagram, Facebook or YouTube? Do they use an ILS or the community website?
Get the answers in Chapter 1
Download our ebook to create your renter persona today!